SOCIAL MEDIA FOR BEGINNERS
Don’t just post. Learn to communicate strategically.
Create attention-grabbing content and build your relationship with your audience.
Sign up today!
What You’ll Learn in This Seminar
Learn how social media marketing works and how you can use popular social networks to grow your personal or professional presence.
You’ll learn how to choose the right platforms, plan content that captures attention, build trust with your audience and evaluate the results of your efforts.
Through practical examples, you’ll get familiar with content creation, the fundamentals of advertising, and performance measurement tools.
Hands-On Practice
We won’t just cover the theory. We’ll look at examples of posts, explore different types of content and organise the key ideas into a simple social media plan. We won’t just cover the theory.
Who it’s for
- Small business owners.
- Freelancers and self-employed people.
- Beginners who want to learn about Digital Marketing.
- Employees involved in communications and promotion.
- Content creators and Social Media managers.
- Anyone looking to improve their online presence.
What you need to know
No prior experience required.
€160 / 16 hours
REGISTER
| Duration | 16 hours |
|---|---|
| Level | I |
| Start | November 12, 2026 |
| Expiry | December 22, 2026 |
| Seminar Hours | 19:00 - 21:00 |
| Courses | 8 x 2 hours |
| Certificate | Provided |
| Training Materials | Recorded |
| Teaching Method | LIVE – Live Online |
DETAILED SEMINAR PROGRAM
| November 12, 2026 | November 19, 2026 |
|---|---|
| November 26, 2026 | December 3, 2026 |
| December 10, 2026 | December 15, 2026 |
| December 17, 2026 | December 22, 2026 |
Seminar Curriculum
We Know Social Media Marketing
What Are Social Media?
What are the best-known
Getting Started
What is modern digital communication?
The Main Platforms
Facebook
Instagram
TikTok
LinkedIn
YouTube
X (formerly Twitter)
Get to know their features
How to Choose the Right Platform
Content Strategy
Target Audience
Branding
Posts
Reels
Video
Hashtags
Planning a Basic Content Plan
Audience and engagement
How to build relationships with your audience
How to Boost Engagement
Avoiding Common Mistakes
Ads and Results
Introduction to Advertising
Introduction to the Marketing Funnel
Introduction to basic analytics
Performance evaluation
Putting It into Practice
Examples
Organizing Ideas
Creating a basic content plan
Summary & Questions
Recap
Discussion with participants
Questions & Answers
Seminar Instructor
Νάνσυ Χαλκοπούλου
Marketing Executive Manager
Learn about Social Media from a professional Digital Marketing trainer. Nancy Chalkopoulou, an active industry professional, shares her experience and knowledge of the world of Social Media and will guide you with practical examples and simple tips, so you can use social networks with confidence and build your own online presence!
REGISTER
(SOCIAL MEDIA for Beginners)
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