Introduction to Social Media

Attend our FREE introductory seminar and learn the fundamentals of Social Media and Social Media Marketing.

What you’ll learn in this seminarYou’ll learn how social media works and why it’s an important communication and marketing tool.

You’ll learn about the most common mistakes, the fundamentals of a social media strategy, and how content can help build an audience and grow an online presence. 


Hands-On Practice

We’ll look at real examples from brands and creators and see how they use social media to build an audience, earn trust, and reach customers.


Who it’s for

This seminar is for anyone who wants to learn how social media works and understand the fundamentals of Social Media Marketing.


Ideal for


  • Employees and professionals
  • Freelancers
  • Entrepreneurs
  • Content Creators
  • Anyone looking to grow their online presence
  • Beginners on Social Media


What you need to know


No prior experience required.


Free


REGISTER

Duration 2 hours
Level Beginners
Start November 8, 2026
Expiry November 8, 2026
Seminar Hours 18:00 - 20:00
Method Online

Watch the seminar live on Zoom

JOIN THE ZOOM MEETING

Seminar Curriculum

  • 📱 Introduction to Social Media

    What Is Social Media?


    What Is Social Media Marketing?


    Why they’re an important marketing tool


    The “attention economy”

  • ⚠️ The Most Common Mistakes

    Focusing solely on sales


    Lack of Consistency


    Lack of strategy


    Lack of Clear Goals

  • 🎯 How Social Media Marketing Works

    Awareness – Brand Awareness


    Engagement – Interaction


    Conversion


    From Audience to Customer


    Building trust through content

  • ✍️ Content & Audience

    What content interests your audience


    Why content matters


    How to Build Trust


    From Impressions to Engagement

  • 📊 Social Media in Practice

    How to Use Social Media


    Examples of brands


    Examples from creators


    Audience Growth


    Examples that deliver results

  • ❓ Takeaways & Questions

    Recap


    Key points


    Open discussion


    Participant Questions

Seminar Instructor

Νάνσυ Χαλκοπούλου

Marketing Executive Manager

Learn about Social Media from a professional Digital Marketing trainer. Nancy Chalkopoulou, an active industry professional, shares her experience and knowledge of the world of Social Media and will guide you with practical examples and simple tips, so you can use social networks with confidence and build your own online presence!

REGISTER

(Introduction to Social Media)

This declaration confirms your place and participation.

You’ll receive an email with the login details to access the seminar a few hours before it starts