Email Marketing

In this seminar, you’ll learn how Email Marketing works and how to use it to communicate effectively with your audience.


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What You’ll Learn in This Seminar

In this seminar, you’ll learn how to use email marketing to communicate effectively with your audience, create professional newsletters and organise targeted email campaigns. You’ll explore the essential tools, how to create and organise contact lists, write engaging messages and evaluate results, so you can use email as an effective communication and marketing tool.


Hands-On Practice

We won’t just cover the theory. You’ll see how to create a newsletter, plan an email campaign, and use the right tools to reach your audience. The goal is to give you the essential knowledge to plan your own email marketing campaign.


Who it’s for

  • Professionals and entrepreneurs
  • Small Business Owners and E-Shop Owners
  • Freelancers and Marketing executives
  • Content Creators
  • Social Media Managers
  • Beginners who want to learn about Email Marketing and its potential


What you need to know

No prior experience required.


€60 / 4 hours


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Duration 4 hours
Level I
Start Coming soon
Expiry -
Seminar Hours -
Courses 2 x 2 hours
Certificate Provided
Training Materials Recorded
Teaching Method LIVE – Live Online

DETAILED SEMINAR PROGRAM

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Seminar Curriculum

  • Introduction to Email Marketing

    What is email marketing and how does it work?


    The Benefits of Email Communication


    Newsletters, informational emails and promotional campaigns


    Defining goals and audience

  • Creating & Managing a Contact List

    Subscriber collection and management


    Creating and growing an email list


    Audience categorisation and segmentation


    Consent, data protection, and GDPR fundamentals

  • Newsletter Design & Creation

    Choosing a Topic and Writing an Effective Message


    Creating an appealing design


    Using Images, Links, and Action Buttons


    Mobile and cross-device optimisation


    Common mistakes to avoid

  • Creating & Sending an Email Campaign

    Introduction to email marketing platforms such as Mailchimp


    Creating a campaign and selecting recipients


    Scheduling and sending newsletters


    Checking Your Email Before Sending


    Best practices for email delivery and avoiding spam

  • Automation & Personalized Communication

    What Is Email Marketing Automation?


    Welcome emails for new subscribers


    Automated Message Sequences


    Personalizing content and communication

  • Results & Optimization

    Open and click-through rates


    Understanding key campaign statistics


    Evaluating email effectiveness


    Improving topics, content, and strategy

  • Hands-On Practice

    Designing a Newsletter


    Planning a simple email campaign


    Choosing an audience and setting an objective


    Creating a Basic Email Marketing Plan

  • Summary & Questions

    Recap


    Discussion with participants


    Questions & Answers 

Seminar Instructor

Panagiotis Spiliopoulos

Founder & Education Director | PS-SEMINARS

With many years of experience delivering professional training seminars, Panagiotis Spiliopoulos has trained company executives, professionals, individuals and students in internet, technology, work and digital skills. He has also been actively involved in building and supporting websites and online stores for 16 years.

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(Email Marketing)

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